Marketing Magic

You’ve got a great book and a great message, but now what? Marketing may feel like you need to mix magic with luck, but it doesn’t have to be that way. With a few simple tips you can get your message to your audience with the least amount of sweat possible. Here’s how!

1.     Start with a great website. Make it clean and keep your message conversational.

The main purpose of your website is a landing page for your site visitors to engage with your message and to connect with you. Decide what your actionable goals are and direct site visitors to content that meets their needs and grows your audience. 

2.     Build that email list. Create a popup window when people visit your site so that they can subscribe to your weekly newsletter. Studies show that the best way to advertise your book is through email. Most people think social media is the best place to make a sale, but they are wrong. People use social media to do just that—be social. But recent studies show that the person with the biggest email list will be the person with the greatest sales. So, start building that email list. When people visit your site, offer them something free like an e-book or an engaging newsletter in exchange for their email address. Then send them helpful information weekly with a link to purchase your book.

3.     Connect with other noteworthy influencers. Have a friend who already has an established audience? Ask to be on their Podcast or to allow you to write a guest blog for their page. In exchange, you can allow them to do the same for your site. Contact others influencers and experts in your field and see how you can join forces in a way that works great for you both.

4.     Promote your book signings, new blogs, and free giveaways on social media with the intention of drawing them to your website. Why? Because you want them to join your email list! Again, the email list has potential, and potential is power.

5.     Design weekly newsletters that are helpful, engaging, and fresh. Discover your audience’s needs and help meet those needs through your content. Keep your subscribers in the know of when your next book is coming out or where your next speaking engagement will be.

Your message is unique because you are unique, so give it voice and give it power. And remember, you are never too young to learn a few magic tricks.